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SB Cards Corporation (SB Cards), a wholly owned subsidiary of Security Bank Corporation is the recognized pioneer
in the Philippine credit card industry as the exclusive franchise holder and issuer of Diners Club International in the
Philippines in 1980.
In 2003, SB Cards started the issuance of the Security Bank MasterCard to complement the market reach of its more
exclusively positioned Diners Club with another globally recognized brand.
Marked by a long a rich history of industry milestones, SB Cards continues to deliver a solid performance in 2007.
One of the key factors for success in 2007 was the effective use of the internal channels such as the branch network,
corporate banking relationships and the employee referral program. These brought about the growth in new cards and
billings volume as well as the increase in the number of new merchant affiliates.
The product proposition was also enhanced to keep up with the needs of the desired target market. A new Rewards
program was introduced with more items to choose from and lesser spending requirement to earn new points. An
insurance feature was added to complement the existing lineup of offers. To strengthen the cards platform for the mass
affluent segment, the Security Bank MasterCard Platinum card was also introduced in 2007.
SB Cards is committed to sustain the business momentum for the coming years and is gearing up for more product
innovations, systems and process enhancements, and building a stronger brand campaign to ensure that it is well
equipped to face the bigger challenges ahead.
http://www.sbcards.com.ph
SB Cards Corporation Centre
114 Valero St.,
Salcedo Village,Makati City
(632) 810-4521 / 814-2740 / 814-2641
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SB Capital Investment Corporation is one of the most stable, well-capitalized and active investment houses in the
Philippines today. A wholly-owned subsidiary of Security Bank Corporation, SB Capital provides a wide range of investment
banking and financial services aimed at satisfying the diverse needs of institutions and individuals. These services include
debt underwriting and syndication, project finance, equity underwriting, private placements, financial advisory, mergers
and acquisitions (M&A), privatization, investment and corporate advisory services and stock brokering services through its
stock brokerage subsidiary, SB Equities, Inc.
To complement its operations, SB Capital boasts of a formidable management team composed of seasoned and
competent investment bankers as well as dynamic support staff . Since it started commercial operations in 1996, SB Capital
has been involved in a myriad of engagements serving the requirements of large corporations and multinationals. These
engagements have strengthened SB Capital’s strategic alliances with leading local and international financial institutions
while carving out a niche for the company in major growth industries such as power, energy, telecom, property, cement,
agribusiness and oil logistics.
In pursuit of its vision to become one of the country’s top investment houses, SB Capital’s strategic thrusts include
focusing investment banking activities on its market niche, nurturing a professional and competent deal team, and
institutionalizing a client-centered approach in all aspects of operations.
18/F Security Bank Centre
6776 Ayala Avenue, Makati City
(632) 8403743/8403742
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SB Equities, Inc. is one of the leading stock brokerage houses in the Philippines. Based on traded value, it continues to
figure among the top 10 in the industry, ranking 9th in 2007, amongst 130 active member-brokers in the Philippine Stock
Exchange (PSE).
The company has been recognized as the second best local stock brokerage in Asiamoney’s recently published
Brokers Poll 2007, an award it has previously achieved in Asiamoney’s 2004 and 2006 Brokers Poll. The survey was
conducted among chief investment officers, senior fund managers and senior investment analysts at fund management
houses, hedge fund and private equity firms, insurance companies and wealth management houses. The poll results for
the best local brokerage focuses on overall sales, trading and execution.
To date, the patronage that SB Equities, Inc. enjoys from investors continues to expand especially within the Chinese-
Filipino community. The Company continues to take concrete steps toward building a solid base of both foreign
institutional and retail clientele, balancing its revenue profile and fueling business growth.
Its affiliation with Security Bank Corporation and SB Capital Investment Corporation adds strength to its position as a
reliable equities broker, ensuring managerial expertise, stronger research, and wider market reach.
SB Equities, Inc. is committed to upholding its position as a major player in the Philippine Stock Exchange by
delivering first-rate professional service and continuously modernizing its trading and backroom capabilities to keep in
step with the persistently dynamic information age.
Download Forms
18/F Security Bank Centre
6776 Ayala Avenue, Makati City
Dealing Room Nos. (632) 8911243, 8911257, 8911258, 8911278
Settlement Tel Nos. (632) 8911037, 8911031
Email Address: SBEquities@securitybank.com.ph
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Security Finance, Inc. is the consumer arm of Security Bank Corporation established to service the growing consumer finance market, particularly the automotive and real estate industries.
SFI offers loan packages for car financing and leasing, equipment leasing, housing loan, commercial loan and receivables discounting.
14/F Security Bank Centre
6776 Ayala Avenue, Makati City
(632) 891-1036/8911115
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SB Forex, Inc., a wholly owned subsidiary of Security Bank Corporation, is engaged in foreign exchange dealership and brokerage, servicing the dollar and selected third currency requirements of banks, private companies and individuals.
11/F Security Bank Centre
6776 Ayala Avenue, Makati City
(632) 893-7878/ 812-9978
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Affiliate
Security
Land Corp.
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SB CARDS CORPORATION